Sports Illustrated Tickets Expands NFL Partnership to All Three 2026 London Games

Sports Illustrated Tickets is expanding its relationship with the NFL into the UK, signing on as an Official NFL Fan Experience Partner for all three of the league’s 2026 London games.

The agreement gives Sports Illustrated Tickets a presence around the Indianapolis Colts-Washington Commanders matchup on Oct. 4 and Philadelphia Eagles-Jacksonville Jaguars game on Oct. 11, both at Tottenham Hotspur Stadium. The company will also activate around the Houston Texans-Jaguars game at Wembley Stadium on Oct. 18.

Sports Illustrated Tickets said it plans to engage ticketholders through fan experiences and marketing initiatives surrounding each game, although specific activations have not yet been announced.

“Expanding our relationship with the NFL into the UK is an exciting next step in our international growth,” Sports Illustrated Tickets CEO David Lane said. “London has become a cornerstone of both our and the NFL’s global presence, and we’re proud to bring Sports Illustrated’s approach to fan engagement to the London games.”

The London agreement represents another expansion of Sports Illustrated Tickets’ relationship with the NFL, which began in 2024 when the ticket marketplace joined the league’s authorized ticketing network.

Sports Illustrated Tickets remains a member of NFL Ticket HQ, giving fans another marketplace for verified NFL tickets. The new London agreement is focused on the company’s growing fan-experience and marketing relationship with the league.

The company made its first major NFL push into Europe last year around the league’s inaugural regular-season game in Madrid. Sports Illustrated Tickets served as an NFL International fan experience partner for the Washington Commanders-Miami Dolphins matchup at Santiago Bernabéu Stadium, while supporting additional events and activations surrounding the game.

Sports Illustrated Tickets will return to Madrid this season when the Cincinnati Bengals face the Atlanta Falcons on Nov. 8, giving the company a presence in two of the NFL’s most established European markets during the 2026 season.

The company also already has a foothold at one of the venues hosting this year’s London games. Sports Illustrated Tickets struck a fan-experience partnership with Tottenham Hotspur in 2025 that included new hospitality and branded experiences at Tottenham Hotspur Stadium. Two of this season’s three London games will take place at the venue.

The NFL has steadily broadened its international schedule in recent seasons, with London continuing to serve as one of the centerpiece markets. The league first staged a regular-season game at Wembley Stadium in 2007 and has since established an annual slate of games in the UK alongside its expansion into additional international markets.

“London has become one of the most important markets in our international strategy, and partnerships like this one help us meet growing fan demand,” NFL Senior Vice President of Global Partnerships Tracie Rodburg said. “We look forward to working with Sports Illustrated Tickets across all three games this year.”

The London and Madrid activations will give Sports Illustrated Tickets a presence around four NFL regular-season games in Europe this fall as the company continues expanding its relationship with the league beyond its role within NFL Ticket HQ.